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MEDIA KIT

Brand assets.

Logos, colours, and type as they are actually used. Take what you need. If you need something that is not here, ask.

Logo

The full lockup is the default. Use the monogram alone only where the wordmark would be illegible, such as a favicon or an avatar. Do not typeset the word ISOTROPIC next to the monogram; use the supplied lockup.

  • Keep clear space around the lockup equal to the height of the monogram.
  • Do not recolour, outline, add effects to, or rotate the mark.
  • Do not place the colour lockup on a background that drops its contrast below 4.5:1.

Colour

Two brand colours carry the identity. Everything else is ground and ink.

Isotropic Orange#F05324

Primary accent, calls to action

Isotropic Teal#00A897

Secondary accent, supporting emphasis

Ink#131520

Body text, dark surfaces

Cream#F7F3EA

Default page ground

  • At normal text sizes the accents need darkening to clear 4.5:1. Display type above 24px can carry the pure brand colour.
  • Photography is treated as a two-colour duotone between ink and one accent, never left full colour.

Typeface

The brand PDF from 2022 specifies Dosis. The live site does not use it and neither should new collateral. Outfit carries the display weight the identity needs at large sizes.

Outfit

Outfit

300, 500, 800. Headlines, body, interface.

DM Mono

DM Mono

400, 500. Kickers, labels, data, microcopy.

  • Headline emphasis is a solid brand-colour word in the same typeface. Never an italic serif.
  • Kickers are DM Mono, uppercase, letterspaced.

Naming

  • Isotropic on first and every reference. Isotropic Solutions in legal and contractual contexts.
  • An AI engineering firm. Not an agency, not a consultancy, not a development shop.
  • Group companies: Afaq Emerging Technologies SPC (Oman) and Kiwinuts NZ Limited (New Zealand).

Press and partnerships

For interviews, a specific asset, or anything not covered here, write to .business@isotrp.com